INITIAL LOGO DESIGN

Medium

Logo Design Study

Skills

Brand Identity, Typography, Visual Hierarchy

Deliverables

Logo Variations, Direction Frames

Tools

Adobe Illustrator, Adobe Photoshop

This project explores initial logo directions through form, spacing, and contrast. I experimented with multiple compositions to find a strong visual identity that can stay clear at different scales.

The final set focuses on clean structure and recognizable shape language, balancing expressive personality with practical readability across applications.

Graphic sequence

3 frames